Any unit with development-related email campaign(s) across U-M Campuses can use Emma after onboarding is complete.


An email marketing platform with drag and drop editor, mobile design capability, and a robust email analytics dashboard. Emma offers a custom U-M domain feature for all mailings. Units have access to their own specific subaccounts for their own mailings. OUD has integrated Emma with DART for both importing constituents and exporting data back into DART.

Please contact Digital Infrastructure at ask-oud-di@umich.edu